Our Story

I’m Renee—the voice, the creative, and the heart behind the brand. 

Wifey + Mama of two boys with a background in graphic design and marketing, along with a foundation rooted in a classically trained art education. I’ve had the opportunity to work with a range of well-known brands throughout my career. Those experiences shaped my eye for design, storytelling, and building something that truly connects.

But the real inspiration? Life at the rink.

As a hockey mom, I saw a space that was missing something—style that felt fun, elevated, and made for women who live and love the game. So I created it.

Every design, every detail, every drop is intentional + designed by me. My goal is simple: to create pieces that make you feel confident, stylish, and completely yourself—whether you’re at the rink, on the go, or anywhere in between.

This isn’t just apparel. It’s a vibe. And I’m so glad you’re here.

XOXO, Renee